At LMTD we’ve been really excited to begin using Snapchat with our clients. We finally got our chance with with Dubai Motor Festival (@dubaimotorfest). To complement the festivals’ Feel the Rush campaign and the platform’s 24-hour limit on images, Snapchat seemed like the perfect platform to build a following and engage with motoring fans.
Our Junior Account executive and born-again car aficionado, Jill Flannery, shares the latest from the team’s work on Snapchat for Dubai Motor Festival.
To really do this right, we began to build up followers with a competition to engage fans called Turbo Tuesday, earning us 400 views with only five snaps. The following Saturday, we took Snapchat out of the office and into the public with the Ferrari Carpark at Citywalk. Photos of Ferraris and videos of the owners talking about them earned us 2,450 views over 14 snaps. Just last week we had live coverage of the Dubai International Motor Show, with a wide range of cars, from classic cars to the current Bond car. There we gained 5,880 views over 28 snaps.
The most exciting part about this is that LMTD set up the Snapchat account from scratch. Through our team’s creative vision (and imaginative use of emojis and illustrations), we built the Dubai Motor Festival Snapchat from 0 views to a total of 8,730. The numbers speak for themselves!
The Motor Festival will be coming to a close next weekend at the Dubai Motor Village. We can’t wait to see how our snaps perform during the parade and Motor Village this weekend. Aided by the presence of motoring legend Ken Block and a host of exciting activities, we expect to garner even more followers and views. It’s been a great first run — we can’t wait to expand our Snapchat skills with other clients!
#HELLOJETMAN through Mark’s eyes
One of the most exciting projects we’ve had the pleasure of being involved in was the launch of the Emirates: #HelloJetman viral campaign. Here are a few words from Jetman‘s most passionate supporter: secret superhero and analyst Mark Cruz:
Have you ever dreamed of flying? Back in 1938, Superman debuted in Action Comics issue #1. He possesses powers such as super strength, super speed, and most notably flight. Exactly, 35 years before Superman in 1903, man learned how to fly; all thanks to the Wright Brothers. Now fast forward to 2015, when man flew with the biggest airliner in the whole world, all captured and documented on video.
I have always admired humanity’s curiosity and how it lead to exciting innovations. When I was young, perhaps 15 years ago, I used to watch a cartoon series called the Jetsons. The setting is a futuristic world where people fly around with jetpacks. And now here we are, Yves Rossy and Vince Reffet both flying with Airbus 380 engraving their legacy against Dubai’s magnificent horizons.
The last 2 weeks have been extremely very rewarding. I got to work with an awesome in-house team here at LMTD, and with our second family at XDubai but most notably worked on something I had only ever seen in my favourite comics. Despite our meticulous planning, as expected, things like negative comments, trivial questions, and even copyright infringement took over our weekend. Negative comments were hidden, questions were answered swiftly, and social media pirated videos were taken down without prejudice.
Everything fell into place thanks to the superb real-time responses the XDubai team and most especially thanks to LMTD’s own #HelloJetman team’s dedication and cooperation, the #HelloJetman Online Community Management project was a huge success. I feel privileged and happy to have worked on this campaign. It was very empowering knowing that I only see these kind of things in fiction and now promoting it myself to the people of the world, promoting #HelloJetman to Earth’s citizens.
If you haven’t see it yet, what are you waiting for?!
Story of the Week
PRIVACY GOING THE WAY OF THE PET ROCK
Remember privacy? Seems cozy and old-timey now, doesn’t it? Like the radio, or the Soviet Union. Chances are, if you’re under 25 you don’t have the slightest idea of what privacy meant 20 years ago. But as we eulogize, it seems more and more that the very idea of our right to privacy dates back only about to the 1960s. Our evolving relationship with privacy now, writes David Shariatmadari in The Guardian this week, might have more in common with a medieval European village than society in the 1970s.
“State surveillance is only the half of it,” Shariatmadari writes. “With varying levels of enthusiasm and consent, we regularly submit ourselves to the surveillance of our peers. We broadcast our location, our relationships, what we eat and drink. We invite strangers to pore over every inch of our existence, so that they might as well be delousing us.
And the end result may be an experience not too far removed from [medieval times]. Go on a date and the whole village (read: all your friends, their friends, and whoever else is interested) knows. Give money to charity and the whole village knows. Fly into a rage while out shopping and the whole village knows. Read some heretical text and you might just receive a visit from the sheriff.”
In that context, the news that Apple is in discussions with US banks to launch a person-to-person payment app to take on PayPal’s Venmo comes as interesting news. Under-30 millennials are already jazzed about Venmo, which features a newsfeed for those who want to waste time tracking how their their friends are settling their debts (‘pot’ and ‘bad sushi’ are two examples given on the Venmo landing page). But over-30s are shocked and appalled that Gen Y-ers would be not only giving away their banking data to an app with questionable security, but making jokes for the benefit of their buddies about their financial lives. Wait, did I just reveal my age?
Apple’s P2P payment service, which would presumably come to market with a built-in user base from Apple Pay, will join similar payment solutions from tech giants Facebook and Google. Venmo is the scrappy little guy in this scenario, even with a den mother like PayPal (the latter’s stock lost 1.5% in the wake of the Apple news). Venmo is growing, sure, but does it have enough of a head start?
We’ve said before that brands– and just about everyone else– worships at the fountain of millennial youth (and their earning potential). None of the tech giants are worried about Gen X’s privacy concerns; they’re too busy calculating how they can profit off Gen Y’s addiction to oversharing. Privacy may be the issue over which Gen X-ers become crotchety old fogeys first.
Facebook launched a new app yesterday called Notify, in what seems to be a direct attack on the wounded grizzly bear that is Twitter. Notify allows users to subscribe to over 70 different publishers (from sports teams, companies, cities, news agencies, music genres, etc.) who then send push notifications right to the lock screen.
Notify seemed engineered to appeal to Twitter’s peripheral users– the people who log on for a news fix (or just to feed the scrolling addition) but are turned off from engaging with other users because they’re all trolls for whatever reason.
The really cool thing though, besides #drama between the tech giants, is what Facebook Director of Product Michael Cerda describes as a novel exploration of the realm of push notifications. “We think today we’re only experiencing the tip” of the push notifications iceberg, Cerda told Techcrunch. “Notifications are only used to re-engage you with an app or give you a message status or something. What we’re trying to do is look at that as a surface for people to consume the information and entertainment they care about, and for publishers to reach people.”
It’s only available in the US as of now, but as somebody who measures her self-worth in number of notifications, I for one am excited to test it out. Stay tuned to this space for a review.
Snapchat’s sterling valuation stumbles (possibly over profitability concerns)
Thank you for reading!