#PrimeDay + an infographic on infographics + LMTD likes

Welcome to The Watercooler, issue 50.

LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry. Something else you’d like to see?

Let us know at news@teamlmtd.com.

Was Amazon’s #PrimeDay a failure?

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Amazon Prime Day was trailed as a sales promotion bigger than Black Friday. That didn’t happen. But was it a success? It depends on who you ask.

Commercially, it seems to have gone rather well for Amazon. But the response on social was mixed. According to Amobee Brand Intelligence:

  • Of the 112,581 “Amazon” tweets between 12 a.m. and 1 p.m. EDT on the day of the sale, 23% were positive, and 12% were negative (65% were neutral).
  • During the same time period the day before, 22% of the tweets about Amazon were positive, while only 7% were negative (71% neutral).
  • Overall, negative tweets jumped from 3,955 to 13,510—or 241%—one day after the sale.

In fact, it even spawned its own parody video (which is well worth a watch, particularly if you found yourself disappointed by the available deals).

If you’re from the ‘any publicity is good publicity’ school of thought, even this might not persuade you to brand #PrimeDay a failure. And it’s worth noting the residual effects on Amazon’s social traffic. According to the same report from Amobee:

  • Amazon also saw an uptick in positive tweets, with 25,895 registering for the brand. That calculates to an increase of 108 percent compared to the day before the sale, when there were 12,430.

Our verdict? Expect it to #bebetter next time. And there will be a next time.

An infographic on…infographics

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We’re no strangers to getting a little meta with our content here at LMTD HQ, which is why this story seemed so appealing…

But seriously, the stats behind choosing to show rather than tell your audience on social media are pretty convincing. The scientists among us know that visuals are processed 60,000x faster in the brain than text, while social boffins will note that 63% of social media is made up of images, and 50% of all internet users have re-posted a photo or video found online.

That’s a pretty big reach for your images.

Couple that with the fact that online publishers using infographics can increase their overall traffic by 12%, and it’s clear where you should start.

So prepare to create the perfect infographic. By taking a look at this infographic.

Our top takeaways include:

Start with a question and use the data to answer it: don’t just present the facts. Use the facts to tell a story.

–  Don’t use complex graphs and charts: remember you’re not writing a textbook, you’re creating informative but shareable content. It should be as easy to understand as you can make it.

– Choose your colours carefully: if your colour scheme is off-putting or makes your information difficult to read, it will torpedo your infographic’s chances of being shared. Plus, brand recognition increases by 80% with colour.

LMTD likes

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This week, LMTD strategist Ashley Gresh talks Karma, and how building your online reputation can make life easier…

If you’ve used ‪‎Airbnb‬, ‪‎Etsy‬, ‪Ebay‬, and even ‪‎Craigslist‬, you understand how vital reputation and accountability are. Karma takes the concept of platform reviews one step further by providing an agnostic scorecard based on your feedback — meaning you can worry less about who you should deal with online and vice versa.

As an early beta tester, I can say without a doubt this is going to change the peer-to-peer marketplace. I can’t wait to see what else they have in store! ‪#‎havekarma

#ICYMI

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