Welcome to The Watercooler, issue 49.
LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry. Something else you’d like to see?
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The guys over at The Next Web have been busy collating some new stats and research on how brands use social media, and how they should use it in the future. It may actually be a good idea to read any of it at bed time, but there’s a few studies in here that should definitely be on your list.
Even if you take to just reading the summaries (some of the reports do edge toward TL;DR), there are plenty of game-changing insights that will affect the way your company uses social, and what you get out of it.
For example the Social Media Marketing Industry Report 2015 from Social Media Examiner reveals that 66% of marketers intend to increase their activity on Twitter, YouTube and LinkedIn this year. Do you? Should you?
Chartbeat tells us that while website traffic is king between 5am-3pm, there is much more social traffic between 3pm – 1am (this is in the US, although it’s reasonable to infer a similar timing breakdown elsewhere). Is it worth experimenting with posting times to look for increased engagement?
And something we’ve reported on before, but is a great example of how easily insights can help your brand be better on social: Sprout Social have discovered that five in six messages that require responses from brands do not get them. How is your community management? Could your policies and procedures do with a fine tune? It seems just responding in an appropriate and timely manner could mark you out as one of the good guys.
Read the whole list. It’s an LMTD guarantee that some little nugget in there will help raise your game.
Capitalising on the excitement of a live event can be a great way of engaging with your audience — and the best way to do it is through an immediate, news-y platform like Twitter (yes, ‘live tweeting’ can be used for more than just reporting amusing fictional arguments). If you’re considering spreading the word 140 characters at a time, this list from Social Times offers some good advice on how to pull it off.
Our top takeaways are:
– Use the right hashtags: if a man tweets in the forest (and doesn’t use the right hashtags), will anyone retweet him? Probably not. As with all your Twitter activity, hashtagging is essential. Your on-site reporting could be top-notch, but if no one can find it then you’ve just wasted a lot of time and energy. Find out (or create) official hashtags for your event or your venue, and jump on them.
– Be interesting: okay, this one is a little obvious. It’s not enough just to share a picture of a stage or the queue for the bathrooms. Curate, editorialise, comment. Offer up your personal insights, thoughts and feelings about the event (remember to stay on-brand though. It’s a fine line). If you’re in a position to, share exclusives or behind-the-scenes content. Give your followers a reason to keep following.
– Use Vine and Periscope: if you don’t think your 140 character description lives up to the moment, there are plenty of tools available to you that can help make the content more compelling. Use them.
Will Mars tourists be just as annoying as tourists anywhere else? Apparently so, according to Wired. Nevertheless, this gallery does a spectacular job of showing us all what it might look like when we arrive. Take a look — if this doesn’t inspire the wanderlust, nothing will!