Welcome to The Watercooler, issue 47.
LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry.
Something else you’d like to see? Let us know at email@example.com.
Blogging about blogging isn’t quite as self-congratulatory as staging a play within a play, or making a movie about making a movie, but we concede it is a little close. We’ll try not to make this too obviously The Watercooler‘s cry for help / attention / readers…
Often the tool of the angsty teenager in the early days of the internet, it wasn’t immediately clear how blogging could help your business. But soon, early-adopting ‘professional’ bloggers like Nate Silver and Ricky Shetty emerged to blaze the trail, building up a dedicated audience and parlaying their online popularity into successful careers in the media — and it’s still happening today. If they could do it, why not big brands?
Well, why not? According to a recent Hubspot survey, 60% of businesses who blog acquire more customers. Blogging fuels SEO, and much of the time platforms like this one make creating visually-appealing content easy even for those with few design skills.
But like those early keyboard pioneers, the real benefit in blogging comes from positioning yourself as a thought leader, or your brand as the best in the business. You can express yourself a lot better in 1500 words than in 140 characters; your expertise, product and market knowledge, skill and style can shine through. You can make people want to read more, discover more, and purchase more — whether your blog lives on WordPress, your website, or even Linkedin.
That LinkedIn is striving so hard to become the publisher of choice for this kind of content is telling of the progress blogging has made, and there are more ways to connect your words with your audience now than ever before. So what are you waiting for?
Just don’t forget us when you’re negotiating that book deal!
Our top suggestion for the SMM to-do:
– Study your products and services: know what you are selling, why, and to whom. Not only will it help clarify what your social media strategy should be (and so simplify your content creation process), it will also help you define, achieve and measure success.
– Audit your strategy: not getting the results you want? Maybe you’re targeting the wrong audience, or posting at the wrong time. Maybe your language is too simple, or too complex. Analyse your results closely, and if something isn’t working, change it.
– Detox from social media: everyone needs a rest sometimes; just check out these reasons for a tech-free vacation. Burnout is a real thing, and if you start feeling irrationally angry toward Mark Zuckerberg, it’s maybe time to take a break.
GTFO, from the brains behind Hitlist, is awesome for travellers with impulse control issues — like myself — or fugitives who just need a quick flight out of town. It’s very simple: enter your home airport and it offers up flights you can take that day and the costs. Perfect for your next weekend away if you just can’t be bothered to plan, or want to bring a little spontaneity to your life!