Facebook’s Instant Articles + Social Compliance + Apps We Love

Welcome to The Watercooler, issue 40.

LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry.

Something else you’d like to see? Let us know at news@teamlmtd.com.

Facebook introduces Instant Articles

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Facebook brings you Instant Articles, a new product they hope will help publishers create fast, interactive articles that load natively inside Facebook’s iPhone app.

The social media mammoth has been mooting directly hosting content for news brands for some time, and they’re pitching how their new suite of interactive features will allow publishers to bring their stories to life in new ways (like giving users the ability to zoom in and explore high-resolution photos by tilting their phone, listen to audio captions, or even like and comment on individual parts of an article in-line).

The first of these new stories arrived this week (for best results, you should take a look on an iPhone), and it’s fair to say reaction has been mixed. No one can argue with the benefits for users looking for new ways to consume content, and Facebook has certainly lined up enough newsmen to eulogise their new baby. But the concern comes when considering the implications for publishers.

Those publishers who don’t buy into Instant Articles — but still rely on their content being shared through Facebook — have been reassured that they won’t be unfairly disadvantaged in the newsfeed. But how long will that last?

And, as Marketing Land  has already suggested, Instant Articles might set a precedent for Google and others to follow. In the future, will we all browse the web through the same platforms? Is this the end of the the open web? What do you think?

Do you worry about social compliance?

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We talk a lot about the benefits your business can reap through effective use of social media (it’s kind of our thing…), but what about the pitfalls? Where can your use of social media come back to bite you?

There are some interesting statistics in this article, which covers a recent Fortune 100 Compliance Report from Proofpoint. While the report focuses on compliance with the law largely in the US, there are some noteworthy points for us all.

Some of the most eye-opening include:

– The average Fortune 100 firm has 320 social media accounts, 213,539 followers, and 1,159 employees making more than 500,000 posts to those accounts. This is a staggering set of numbers, and should throw into sharp relief how likely it is for something to go awry online.

– Only 47% of posts by Fortune 100 brands were made via marketing and content-publishing applications. If ever there was a security risk to consider, it’s how you publish your content. Is a revamp of your publishing strategy in order?

– The average firm suffered from a total of 69 unmoderated compliance incidents. The key here is the word ‘unmoderated’. These issues — whether caused by staff or a brand’s audience — went unnoticed or ignored. Is this because brands aren’t aware of their responsibilites? Or because staff are insufficiently trained?

You have been warned!

Apps We Love

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LMTD Senior Project Manager and travel guru Sarah Roberts talks us through one of her favourites…

“My new obsession is the postcard app Postagram. It’s very simple: take pictures, send a note via snail mail to loved ones all over the world. As a budding (Instagram) photographer and restless traveller, I like using my own snaps as it adds a real-time feeling to a postcard instead of some perfect moment in time past. Cost is minimal — much less than it would be to mail an actual postcard from Europe or wherever you may be — and it arrives in just a few days. And everyone loves to receive (non financial obligation) mail!”

 #ICYMI

Getty Images offers grants to Instagram users

Facebook joins the Fight for $15

Trying Apple’s app analytics just got easier

Domino’s wants you to order your pizza with emoji

Amazon unveils advertising platform for app developers

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