Mayweather vs Pacquiao on Social Media + Social Media Ban Ignored by Guests at the Met Gala + Podcasts we Love

Welcome to The Watercooler, issue 39.

LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry.

Something else you’d like to see? Let us know at

Mayweather vs Pacquiao: How the world reacted on social media


Floyd Mayweather vs. Manny Pacquiao was one of the most tweeted-about sporting events ever, and as with most large sporting events, Twitter was there to show us just how many people had something to say about it, and show us they did. The map above changes colour as the world starts talking about the controversial fight. Orange flashes for Mayweather tweets (the ultimate victor) and yellow ones for Pacquiao. Did you have something to say about the big fight?

In related news, it was Dick Costolo, Twitter’s CEO, who crowned another champion. Periscope, the mobile live streaming app his company purchased for a rumoured $100m, was where many tuned in to watch the fight while millions around the world paid to watch the fight live on pay-per-view.

This of course beckons the wider question of how IP will be monitored and regulated, and what barriers platforms will put in place to combat illegal streams, especially ones that are in real time and disappear. As always, media companies will need to look to alternative ways to monetise their content, and most likely turn to brands who would like a piece of the action. We’ll be watching…

Social Media Ban Ignored by Guests at the Met Gala


What do Cara Delevigne, Justin Bieber, Beyoncé, Kim Kardashian and J Lo have in common? Millions of Instagram followers and an invite to the year’s most prestigious red carpet event and party — the Met Gala. So when it was reported that Anna Wintour, the event’s co-chair and the editor-in-chief of American Vogue, had banned guests from posting anything on social media from inside the exclusive event, we wondered how long we’d had to wait to get a peek at Rihanna’s outfit.

Not very long, it appeared. With celebrities sharing behind-the-scenes pictures as they got ready, right to their after-party selfies, it was clear that even the mighty Anna Wintour couldn’t impose a social media ban at her annual party.

The big question everyone wanted to know was why. The self-confessed selfie-hater was presumably looking for a way to increase the value of every snap taken by Vogue photographers (Mario Testino was on hand to capture the evening’s festivities) but also a way to add to the on-brand exclusivity of the event.

Of course, nothing would have stood in the way of “Selfish” author Kim Kardashian, who this week launched her 455-page book of selfies.

Podcasts We Love


A favourite of LMTD, Freakonomics is the podcast that “explores the hidden side of everything”. This week, we look back on one of our favourite recent episode called “Nate Silver Says: ‘Everyone Is Kind of Weird”.

Nate Silver, the founder and editor-in-chief of of, is America’s favourite statistical guru of the past – well, maybe ever. He has been devilishly accurate in predicting electoral outcomes. Before that, he joined the small but influential fraternity of statheads who work with data in sports, particularly baseball.

During his chat with host Stephen Dubner, he dives into how and why data is used and manipulated to incorrectly predict certain outcomes, and answers some great questions about his favourites foods and sport (spoiler: it’s LMTD favourite — bowling!) Listen to the full podcast here.


Restaurant creates plates designed to look good on Instagram

Today is the last chance to send your drawing to the moon

Alexis Ohanian Announces Reddit Video making it officially a media company

UAE Unveils Details of Mars Mission

From the UK: What makes a ‘social media election’? and in related news, Computer scientists use Twitter to predict UK general election result 


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