Welcome to The Watercooler, issue 26.
LMTD has picked out some of the most interesting digital and social media stories making waves around the web this week, to keep you up-to-date with developments in the world’s most exciting and fastest-growing industry. Something else you’d like to see? Let us know at firstname.lastname@example.org.
Today we’d like to extend a special shout-out to Facebook, which turns 11, our Head of Strategy, Nic Wilson, who turns a little or so over 11, and Lucas, brand new son of LMTD Creative Director, Ted Totsidis, and newest member of Team LMTD! Congratulations!
Your doing all you can to increase the traffic to your website, but what if that traffic doesn’t convert into sales? Check out this list of easy hints, tips and tricks you can use to turn an online audience into online customers.
Our top takeaways include:
- Use testimonials: celebrity endorsements are a thing of the past. More and more, users are looking to peer review before buying products and services online – so if you round up some positive feedback and you could be on to a winner.
- Clearly state the benefits of your product or service: it can be tempting to prove you know what you’re talking about by dazzling potential customers with jargon. But if they don’t know what they’re buying or why, they’re much less likely to follow through.
- Lose the hype: while we at LMTD are a little prone to over-using the exclamation mark (it’s because we’re always excited!), it’s important to note that too much hyperbole can actually dissuade users from clicking.
The Superbowl is over (see below), and the next big event in the calendar is just around the corner: Valentine’s Day. Whether you’re a lover or not, taking a quick look at this handy infographic from Facebook IQ should give your brand more than enough reason to look forward to the world’s most commercialised holiday arriving on social.
First, some context. If you’re wondering just how big the Super Bowl is, consider this: 30 seconds of commercial airtime during this year’s game cost brands an absolutely incredible $4.5 million. So was the investment worthwhile?
Twitter reported more than 28.4 million global tweets during the game, while more than 65 million people posted about the it on Facebook, and football fans spent an impressive 4 million hours watching game day ads and teaser trailers on YouTube. So it’s safe to say if you were visible somewhere in that broadcast, the internet was talking about you.
As with every marketing endeavour, not all the feedback – across social, online and traditional media – has been exclusively positive (we’re looking at you, Nationwide). It may be a cliche, but even the bad publicity they generated left the audience talking about their extremely depressing ad, their intentions, and ultimately their product. Despite the outlay, and the possibility for falling short, the sheer reach of the event made the opportunity too good to miss.
Our takeaway? Social doesn’t exist in a vacuum. Event-based social posts can be a great way to raise awareness for your brand, even if you don’t have a spare few million dollars lying around.
For a closer look at the Super Bowl winners (brands, not teams), head over to Twitter Counter, who have taken a closer look at the social ROI of the brands big enough to stump up the Super Bowl cash.
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